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Chapter 1. Executive overview
==============================
HP 3000 New Business Sales Incentive Program (U.S. only)
The HP 3000 New Business Sales Incentive Program provides
substantial additional compensation for sales reps who sell
HP 3000s into new accounts, as mainframe alternatives, or as
platforms for new applications in existing accounts. For
example, sell a DX Corporate Business System and receive
over $3,000 additional compensation. See chapter 2 for more
details.
Channel Partner lead generation programs
Second half lead generation programs with key channel
partners will help you locate and close mainframe
alternative business. See chapter 2 for more details.
Solutions update
An update on HP 3000 application solutions. See chapter 2.
"Upgrade to Paradise II" Sales Force Incentive Program II (U.S. only)
Every time you upgrade an HP 3000 installed base customer
between June 1, 1993 and October 31, 1993, this program
gives you a chance to win a trip to paradise or a dinner for
two and a night at a luxury hotel. Ten monthly prize
drawings will be held. In addition, a Grand Prize drawing
will be held in each region. Every installed base upgrade
sold during the program will qualify for entry. See page 9
for more details on how you can win with HP 3000 upgrades.
Please note that "Upgrade to Paradise II" is a U.S.
only program. See chapter 3 for more details.
For HP 3000 Customers with Cognos Software (U.S. and Canada)
With the Cognos Upgrade Promotion, customers with any MPE V
or pre-9x7 HP 3000 system running Cognos software can
upgrade to a 9x7 or Corporate Business System and receive
discounts on the Cognos license upgrade, plus leverage the
System Upgrade Promotion. See chapter 3 for more details.
For MM II Customers (Worldwide)
MPE V and pre-9x7 MM II customers who upgrade to a Series
9x7 or Corporate Business System receive 40% off software
tier upgrade charges (if applicable). Customers may also
leverage the System Upgrade Promotion OR opt for an
equivalent amount in post-sales PSO consulting, training, or
migration services. A 90-day free trial copy of
TurboSTORE/iX is also included. See chapter 3 for more
details.
Transact Upgrade Promotion Program (U.S. and Canada)
The Transact Upgrade Promotion provides additional discounts
for Transact customers upgrading from MPE V to MPE/iX. See
chapter 3 for more details.
Series 948, 958, 949, 950, 955, 960 Upgrade Promotion (Worldwide)
The HP 3000 Series 9x7 family now provides high-end
performance at very reasonable cost. This promotion offers
Series 948, 949, 958, 950, 955, and 960 customers additional
return credits when upgrading to a Series 957, 967, 977,
987, 987/150 or 99X Corporate Business System. The program
also leverages the System Upgrade Promotion. See chapter 3
for more details.
System Upgrade Promotion (Worldwide)
Customers who are taking advantage of the Cognos Promotion,
MM II Promotion, Transact Promotion, or the HP 3000 Series
948, 958, 949, 950, 955, 960 Upgrade Promotion, qualify for
an additional 10% discount. See chapter 3 for more details.
Channel Partners Upgrade Promotion (U.S. only)
Also provided are upgrade promotions offered in conjunction
with leading HP 3000 VARs and ISVs. See chapter 3 for more
details.
Series 980 Upgrade Incentive (Worldwide)
Customers upgrading from a Series 980 to a Corporate
Business System 99x will receive additional return credits
if they purchase their system by July 31, 1993 and take
delivery by October 31, 1993. This provides greater
customer incentive to upgrade to the Corporate Business
System platform. See chapter 3 for more details.
Terminal Promotion Program (Worldwide)
To offer competitively priced system solutions and terminals
for new business and upgrade business, this promotion
provides additional 20% discounts on the 700/96 and 700/96ES
display terminals. This is a great opportunity to attract
more price-sensitive customers. See chapter 3 for more
details.
Performance Guarantee (Worldwide)
The Performance Guarantee program guarantees an upgrading
customer a minimal performance increase or HP will upgrade
the customer to the next performance level for free. See
chapter 3 for more details.
Peripheral Trade-In Program (Worldwide)
The Peripheral Trade-In Program gives additional return
credits for existing peripherals when upgrading to
integrated peripherals. See chapter 3 for more details.
Multiple Trade-In Program (Worldwide)
The Multiple Trade-In program allows a customer who is
consolidating multiple HP 3000 systems to a Series 947, 957,
967, 987, CS 990, or CS 992 system to receive return credits
for multiple systems. See chapter 3 for more details.
Open Insurance Cross Grade Program
The objective of the new Open Insurance Cross Grade Program
is to remove any concerns that the customers may have on
whether to invest in MPE/iX or HP-UX. This program allows
customers to cross grade between the HP 3000 and HP 9000 and
vice versa anytime between six to 36 months after
installation. Pricing and ordering information will be
available June 1. For this and more information, please
refer to the CSY Hotline, subject: UXTOMPE and the GSY
Hotline, subject: MPEtoUX after June 1, 1993.
Cost of Ownership Worksheet (U.S. only)
The Cost of Ownership Worksheet has been modified to include
the new product structure and support structure. It is only
available on Microsoft EXCEL Version 3.0 or earlier. A copy
is available on the CSY Hotline, subject: WORKSHT.
Chapter 2. New business and applications incentives/programs
=============================================================
HP 3000 New Business Sales Incentive Program (U.S. only)
--------------------------------------------------------
Executive summary
The HP 3000 New Business Sales Incentive Program provides
both direct SRs and Channel Partner HP SRs with substantial
compensation when HP 3000s are sold for new applications
in existing accounts, into new accounts, or as mainframe
alternatives. See the accompanying tables to see what deals
qualify, details on the compensation, and how a rep can earn
over $3700 in additional compensation on a mid-sized
Corporate Business System deal.
How to apply
Once you close a qualifying deal, you'll need to:
1. Fill out the "FY93 HP 3000 Bonus Incentive Direct Sales
Claim Form" (HP part number 5091-4065E) or the "FY93
HP 3000 Incentive Program Channel Partner Claim Form"
(HP part number 5091-1840E) depending on whether an
ISV/VAR was involved in the deal.
2. Obtain the signatures of your DM and ASM.
3. Fax a copy to "HP 3000 Incentive" at (408) 447-4966.
4. Keep a copy to give to the Channel Partner promoter SR
if an ISV or VAR was involved in the sale.
You'll receive a check with your incentive the first month
after the system(s) ships.
For more information
For more information on all of the incentives and bonuses
that are available, send a message to the CSY Hotline,
subject "INCENT93".
Note: FRD sales are not included.
Table 2.1. HP 3000 Sales Incentive Program - Direct Sales Reps
Deals Minimum Mimimum Box/field
required CPU/OS/DB software upgrades
Type of sale to qualify net sale content qualify?
----------------------------------------------------------------------
New account 1 $100K 0 No
Mainframe 1 $150K 0 Yes
alternative
New application, 1 $75K 20% of Yes
existing account CPU/OS/DB
Additional
Type of sale Bonus commission Last day to book
----------------------------------------------------------------------
New account $1,000 67% of Rate 1 10/31/93
Mainframe $1,000 67% of Rate 1 10/31/93
alternative
New application, $250 67% of Rate 1 10/31/93
existing account
Table 2.2. HP 3000 Sales Incentive Program - Channel Partner
Sales Reps
Deals Minimum Mimimum Box/field
required CPU/OS/DB software upgrades
Type of sale to qualify net sale content qualify?
----------------------------------------------------------------------
New account 5 $100K 0 No
Mainframe 5 $150K 0 Yes
alternative
New application, 5 $75K 20% of Yes
existing account CPU/OS/DB
Additional
Type of sale Bonus commission Last day to book
----------------------------------------------------------------------
New account $1,000 67% of Rate 1 10/31/93
Mainframe $1,000 67% of Rate 1 10/31/93
alternative
New application, $250 67% of Rate 1 10/31/93
existing account
HP 3000 sales incentive example
992/200 DX mainframe $660,000 (net of discounts)
alternative sale:
Rate 1 commission: .063%
---------
$4,158
.67 (incentive factor)
---------
$2,786 (additional commission)
$1,000 (additional bonus)
---------
$3,786 (total bonus)
Channel Partner lead generation programs for 2H93
-------------------------------------------------
Application Channel Partner Contact Phone
----------------------------------------------------------------------
Turnkey MFA Solution-driven program for closing Mainframe
Program Alternative business in 1993. Includes
telemarketing, focused Channel Partner
solutions, PSO services, FRD offerings, and
System Performance Guarantees.
Manufacturing ASK Mark McClain 408-447-5805
Datalogix
Dun & Bradstreet
SAP
Western Data Systems
Libraries VTLS Andrew Berlinberg 408-447-7560
Newspapers Collier-Jackson Vince Gritsch 408-447-4510
Neasi-Weber
----------------------------------------------------------------------
Human Resources Cyborg Vince Gritsch 408-447-4510
(mainframe-class; downsizing opportunities)
PeopleSoft
(client/server; new technology/downsizing
opportunities)
Distribution/ D&B DF/DRP Amy Arnold 408-447-0201
Logistics (mainframe-class; downsizing or new application
opportunities)
Distribution Resources Company
(client/server; new application opportunities)
Mail Order BSA Amy Arnold 408-447-0201
Companies (high-growth industry; solution-based sell)
Smith Gardner
(high-growth industry; solution-based sell),
Higher Computing Options Andrew Berlinberg 408-447-7560
Education (opportunity to raid weak competitor's
installed base)
Manufacturing Spectrum Assoc. Amy Arnold 408-447-0201
("next generation" customer service
application)
See "HP 3000 Product Update Sales Guide" (part number 5091-7437E) and
the following page for Channel Partner availability update.
Solutions update
----------------
HP 3000 Channel Partners update
Graphical User
Interface Client/Server
-----------------------------------------------------------------
Manufacturing
ASK - MM/X*** X X
Ross*** X X
D&B AMAPS
Datalogix*** X X
Fourth Shift X X
JIT Resources X X
Jobscope
QAD** X X
Q-CIM
SAP R/3*** X X
Silton
Spectrum X
Western Data System
Distribution
BSA/Acxiom X X
Cardinal Data/Ross*** X X
D&B DF/DRP***
DRC X X
SAP R/3*** X X
SATCOM X
Smith Gardner X
Services
American Int'l Healthcare
Carter Pertaine/Delta** X X
Computrac X X
COTT
Collier-Jackson/Newspaper X X
FDP X X
Gerber Alley
IDP X X
Inlex
SFG/Nissi*
PSSI X X
Summit X X
VTLS X X
Accounting/HR
Collier-Jackson X X
Computron*** X X
Cyborg X X
Mitchell Humphrey X
Oracle: Financials X X
PeopleSoft*** X X
Ross*** X X
SAP R/3*** X X
Smith, Dennis & Gaylord X
Development Tools
Cincom Mantis**
Cognos
IBI
Speedware
Infosoft
Ingres
NewWave Access
Novell
Oracle
PacLan*
Powercase
Powersoft
Progress**
Quest
Software AG*** (DB only)
Uniface***
* New (shipping by end of 3QFY93)
** Shipping by end or 4QFY93
*** Recently available
Chapter 3. Installed base incentives/programs
==============================================
Second half '93 HP 3000 ordering programs
-----------------------------------------
Promotion/ Customer For more
Prospect Program benefit information
----------------------------------------------------------------------
Cognos MPE V or Cognos Upgrade New function- See page 12
MPE/iX customers Promotion ality of
5/1/93-10/31/93 of MPE/iX Telesales/
Sales Training:
MPE V return Attractive April/May.
credit at trade-in Telesales will
today's prices allowances run initial PIP
40% off Cognos Low cost of
upgrade license ownership
fee
Amnesty Program
for MPE V
customers not on
support
Leverage System
Upgrade Promotion
MM II customers MM II Upgrade Low cost of See page 13
Promotion ownership
6/1/93-10/31/93 CSY Hotline:
Additional MMPROMO
Free or dis- functionality
counted MM II of MPE/iX Computer
SW upgrade Newstalk (June)
Pre-sales and Commercial
post-sales Systems Update
training or (July)
consulting OR
leverage System
Upgrade Promotion
MPE V customers Transact V to Additional See page 16
with Transact Transact/iX functionality
software Promotion of MPE/iX
6/1/93-10/31/93
Low cost of
Leverage System ownership
Upgrade Promotion
Promotional
20% off Transact discounts
upgrade license
fee
Series 948, 958, Series 948, 958, Low cost of See page 17
949, 950, 955, 949, 950, 955, ownership,
960 customers 960 Upgrade many with 3 CSY Hotline:
Promotion year payback WORKSHT
6/1/93-10/31/93
Leverage System Promotional
Upgrade Promotion $$ savings
25% increase in
standard return
credit
Customers with System Upgrade Additional $$ See page 19
MM II, Cognos, Promotion savings
Transact, or 6/1/93-10/31/93
Series 948, 958, Low cost of
949, 950, 955, Must be eligible ownership
960 systems for Cognos,
MM II, Transact, Additional
or Series 948, functionality
958, 949, 950, of MPE/iX for
955, 960 promo- MPE V customers
tions
10% hardware
discount
15% select HP
software discount
Customers with Channel Partner Low cost of See page 21
VAR/ISV Upgrade Promotion ownership
applications 12/1/92-10/31/93
Attractive
Upgrade discount savings from
from select HP Channel
VARs/ISVs: ASK, Partners
Abacus, Delta
Management, ICCS,
IMS, Computrac,
MTI, Smith Gardner,
INLEX, Speedware,
Infoworld, BSA,
Multiview, Jobscope,
MCC, Spectrum,
Database Systems
Turn lead over to
HP Channel Partner
sales rep or work
with the HP Channel
Partner rep to close
deal
Customers with Series 980 Performance of See page 22
Series 980 Upgrade Incentive Corporate
systems 6/1/93-10/31/93 Business
System
Purchase Corp
Business System Promotional
by 7/31/93 and $$ savings
take delivery by
10/31/93 or
earlier and
receive increase
in return credits
Customers Terminals Lower purchase See page 23
purchasing Promotion price
HP 700/96 or 6/1/93-12/31-93
700/96ES
terminals $180 additional
discount on
700/96 or 700/96ES
terminals
Customers who Performance HP upgrades See page 24
are unsure of Guarantee customer to
new perf. Program next perf. CSY Hotline:
No expiration level if GUARAN
date guaranteed
performance
Guaranteed not met
minimum perf.
improvement
Upgrade Peripheral Customer can See page 24
customers who Trade-in trade-in
are not taking Promotion existing
advantage of No expiration peripherals
of Upgrade date for integrated
Promotions and peripherals
and wish to Additional 5%
return discount for
peripherals peripherals
CANNOT be combined
with above
promotions
Customers with Multiple Trade-in Customers can See page 25
multiple Program lower their
systems No expiration cost of
date ownership
with consol-
Multiple return idations and
credits for receive
customers additional
upgrading to credits
Series 947, 957,
967, 987, CS 990,
or CS 992
"Upgrade to Paradise II" Sales Force Incentive Program (U.S. only)
The new installed base promotions give your customers every reason
to upgrade their HP 3000 system today. We want to reward you for
bringing all the advantages of the latest HP 3000 offerings to your
installed base. "Upgrade to Paradise II" gives you a chance to win
a dinner for two and a night at a luxury hotel as well as a Grand
Prize trip anywhere in the world every time you sell an upgrade.
Each upgrade sold gives you a chance to win. The more upgrades you
sell the greater your chances to win.
Who is eligible
Any direct sales representative, indirect sales representative, or
telesales representative in the U.S.
Contest period and delivery requirements
Any HP 3000 box swap or board upgrade ordered between June 1, 1993
and October 31, 1993 qualifies. In order to be eligible for the
Grand Prize drawing, the customer must take shipment within six
months of order date. If HP is unable to ship within six months of
order date, the customer must take delivery upon HP's ability to
ship.
Program overview
Each HP 3000 system upgrade qualifies for one entry in the "Upgrade
to Paradise II" contest. Ten monthly winners will be selected
including a direct representative (excluding global account
managers) in each region, an indirect representative in each
region, a telesales representative, and a global account manager.
These winners will be awarded a dinner for two and a night at a
luxury hotel. In addition, every entry will be eligible for the
regional Grand Prize drawing. To qualify for the Grand Prize
drawing the customer must take shipment within six months of order
date. One drawing will be held for each region in May of 1994.
The winners will be awarded a trip anywhere in the world.
Program rules and regulations
Any MPE V to iX or MPE/iX to iX upgrade qualifies for entry. Each
system booked is a chance to win. In order to qualify, a simple
entry form must be submitted (See details below under "How to
enter"). Only one form per sales order number must be completed
with each new upgrade system counting as a separate entry. There
are no limits on the number of entries during the contest period.
Two weeks after month end, ten winners will be drawn each month
from the entries submitted during the contest period. The winners
will be selected in the following categories:
o one monthly winner from the direct respresentative entries
(excluding global account managers)
o one monthly winner from each region from the indirect
representative entries
o one winner from the telesales representative entries
o one winner from the global account manager entries
Entries will qualify for all subsequent monthly drawings. The
earlier you book your upgrade, the more chances you have to win.
A dinner for two and a night at a local luxury hotel (not to exceed
$150) will be awarded to each winner.
One Grand Prize will be awarded in each region. All monthly
entries will be automatically entered into the appropriate Grand
Prize drawing after the customer accepts shipment. Shipment must
be taken within six months of order date and prior to April 30,
1994 to qualify. The Grand Prize is a trip anywhere in the world.
The trip will be awarded as a $3,500 travel voucher which can be
used for transportation and lodging and $2,000 cash for other
expenses. Grand Prize drawings will be held in May of 1994.
How to enter
o Copy and fill in the entry form found on page 11. Forms and
program details are also available on the CSY Hotline,
Subject:PARADISE
o Fax the form to "Upgrade to Paradise II" (408) 447-0557
o You will receive an acknowledgment of your entry by HP DESK.
Your entry will automatically be entered into the appropriate
regional Grand Prize drawing after customer shipment. You
will also be informed of Grand Prize entry by HP DESK. All
winners will be notified by phone.
A more detailed description of the program with all rules and
regulations can be found on the CSY Hotline, subject: PARADISE. If
you have questions about the "Upgrade to Paradise II" Program,
please contact Carol Robertson in CSY Marketing at (408) 447-5952.
"Upgrade To Paradise II" Entry Form
Note: Only one form is required per sales order number. Multiple
system upgrades under the same sales order number will be given
separate entries for each upgrade.
Name: __________________________________________
Employee Number: _______________________________
Field Engineer Code: _____________________________
Check the appropriate category:
_____ Direct sales representative (excluding global account
managers)
_____ Indirect sales representative
_____ Global account manager
_____ Telesales representative
Phone : ______________________
Region: ________________________
Manager: _________________________________
Customer: __________________________________________
Sales Order Number : __________________________
Date : ____________________
Customer Contact: _______________________________
Phone: ________________________
Number of systems upgraded to: ________
System upgraded from:____________System upgraded to: ___________
System upgraded from:____________System upgraded to: ___________
System upgraded from:____________System upgraded to: ___________
System upgraded from:____________System upgraded to: ___________
System upgraded from:____________System upgraded to: ___________
System upgraded from:____________System upgraded to: ___________
System upgraded from:____________System upgraded to: ___________
System upgraded from:____________System upgraded to: ___________
System upgraded from:____________System upgraded to: ___________
FORM FAX to "UPGRADE TO PARADISE II" (408) 447-0557
Cognos Upgrade Promotion
========================
(U.S. and Canada)
Today there are over 4600 MPE V and over 2700 MPE/iX Cognos
licenses on HP 3000 systems. This base gives HP and Cognos an
excellent opportunity to upgrade these customers to the latest
technology available with the HP 3000 Series 9x7 and Corporate
Business Systems. To help close business by October 31, 1993,
HP and Cognos have developed the following attractive program.
Who is eligible
Customers with Cognos software who are upgrading from any MPE V
system or any pre 9x7 system (Series 920-958 Series 925LX-949, and
Series 950, 955, 960, 980) to the HP 3000 Series 9x7 and Corporate
Business Systems. Purchase Agreement discounts and Educational
discounts are eligible. Demo/Consignment/used or remarketed
products are not eligible for the discount.
Program duration
Promotion starts May 1, 1993 and ends October 31, 1993.
Delivery requirements
Customer must be willing to accept delivery of their new system
with this promotion within 6 months of order date (no later than
April 30, 1994).
Program description
o MPE V customer's return credit value for Cognos software will
be increased to today's prices. This gives most customers an
additional 10% decrease in the purchase of the upgrade license
fee.
o An additional 40% discount off the purchase price of Cognos
upgrade license fee. (Minimum upgrade fee of $3,000 will
apply.)
o Amnesty Program for MPE V customers who are off Cognos
support.
o An additional 25% discount is available on new Cognos software
when purchased with the upgrade.
o Combine this promotion with the System Upgrade Promotion for
an additional 10% off HP 3000 Series 9x7 and CS 99x systems,
plus 15% off selected HP software.
o This promotion can be combined with the MM II Upgrade
Promotion, Transact Upgrade Promotion, Channel Partner Upgrade
Promotion and the HP 3000 Series 948, 958, 949, 950, 955, 960
Upgrade Promotion.
Sales tools
o An executive mailer to Chief Financial Officers (CFOs) with a
cost of ownership analysis and customer testimonial will be
mailed to all joint HP/Cognos customers starting in May. The
fulfillment offer for this mailer will be a personalized cost
of ownership analysis or Profit Improvement Proposal (PIP).
o All telesales reps and direct reps were trained in late April
or early May regarding this promotion. HP Telesales will be
responsible for providing the end user customers with the
customized PIP.
o A copy of the customer's PIP will be sent to the direct sales
rep for the account.
o After the PIP has been sent to the customer, Telesales will
follow up with their customers and direct sales reps will be
responsible for following up with their customers.
o The PIP will include areas for Cognos software pricing.
Contact Cognos Direct at 1-800-426-4667 for correct pricing.
MM II Upgrade Program
=====================
(Worldwide)
Who is eligible
Worldwide HP 3000 customers with MM II modules who are upgrading
from any MPE V or pre-9x7 systems (Series 920-958, Series 925LX-
949, and Series 950-980) to the HP 3000 Series 9x7 and Corporate
Business Systems. Purchase Agreement discounts are eligible.
Situation summary
o Yes, MM II is active software. This family of manufacturing
solutions (nearly 20 integrated modules) has capabilities and
breadth equal or superior to most competitive offerings. HP
has no plans to discontinue sales or support of MM II
products.
o 10% of the HP 3000 installed base runs HP's MM II (second
generation Manufacturing Management) software. Almost 70% of
those installations are MPE V systems. Second half upgrade
opportunity from a list price basis is over $20 million.
Program's success will be critically linked to how well customers
understand that HP has well-supported commitments to MM II. An
absence of strong messages since 1990 has left some MM II customers
unwilling to upgrade due to lack of confidence in HP's direction.
They are looking for guidance and support from HP.
Upgrade proposition
Position an upgrade to MPE/iX today as a rational "bridge move"
decision. Customers can optimize use of their existing MM II
investments now while retaining freedom of choice for the future.
Customers cannot predict today what their mid- to late-1990's
hardware and software platform needs might be. But an upgrade now
to an HP 3000 Series 9x7 system works across a range of potential
choices. Regardless of what paths their future will cover,
customers can re-invest this year with confidence in MM II and the
HP 3000.
MM II strategy
Most MM II installations are satisfied with their software today,
but need further information upon which to base future business and
application decisions. The strong messages for them are: 1) HP
will continue to offer MM II and will support and enhance it for as
long as customers require support. 2) Where gaps exist in MM II
offerings (i.e. Logistics/Distribution, Customer Service, Human
Resources), HP will help customers find complementary solutions
with links to MM II to meet their critical business needs. 3) If
future business needs require customers, over time, to replace
portions of their MM II solutions or to add new non-MM II sites, HP
will help them to select competitive alternatives and will minimize
their risk in the transition.
A letter from HP management underscoring these strong commitments
will be sent directly to MM II customers in June.
Regardless of the technology and system considerations MM II
accounts may face this decade, upgrading under this program is
advantageous whether they eventually decide:<R>
1. To stay with MM II on this faster, more highly functional
system (Performance Guarantees ensure expected speed
increases)
2. To move smoothly over time to other software solutions
(selected Migration Partners and HP Consulting assistance
ensure ease of transitions), or
3. To actually change hardware platforms to HP-UX (Open Insurance
cross-grade programs allow hardware conversion and insure
maximal investment protection)
Program description
o Customers can take advantage of the System Upgrade Promotion
for 10% discount off the purchase price of the HP 3000 Series
9x7 or Corporate Business System upgrade or take an equivalent
amount in post-sales HP Consulting and Training assistance to
implement the MPE V to MPE/iX hardware/MM II software upgrade
process. (Combining a 5% promotional discount with an
equivalent amount in PSO services is also acceptable).
o 40% discount off all MM II application software uplift charges
when the new system is in a higher price tier than existing
system (except FA to FM migration). As usual, there is no
charge for MM II application software tier upgrades when new
system is in the same or a lower price tier as existing
hardware. Qualifying products are in the "HP 3000
Manufacturing Systems Application Software" section of the HP
3000 Price Guide (except FA to FM migration products). Call
Walt Kerns at (415) 960-5686 with software eligibility
questions.
o Qualified MM II upgrade prospects (per your DM) may receive up
to two days of <B>free<D> pre-sales consulting assistance.
Request "MMPROMO" on CSY Hotline for details.
o No charge for a 90 days' free trial copy of TurboSTORE/iX with
On-line Backup (as a demonstrated example of the benefits of
MPE/iX functionality - order part number B2492A)
This program may be combined with the Multiple Trade-In Promotion.
It cannot be combined with the Peripheral Trade-In promotion.
All discounts are taken before the customer's Purchase Agreement
discount is applied.
Program duration
Promotion begins June 1, 1993 and ends October 31, 1993. Program
will be pre-announced to attendees at the HP Manufacturing Products
Users Conference in Colorado, May 17-19.
Delivery requirements
Customer must be willing to accept delivery of their new system
within six months of order date (no later than April 30, 1994).
Sales tools
o MM II Information Packet (early May): CSY Hotline, subject
"MMPROMO". Slide set and script on upgrade business benefits,
program rationale, plus questions and answers, ordering
examples, ROI spreadsheet. Will also be sent via HP DESK to
HP Telesales and targeted HP 3000 sales reps.
o MM II Upgrade Brochure Direct Mailer (late May): to 2000 MM II
customer contacts (personalized commitment letter, oversized
brochure detailing upgrade rationale, customer testimonials,
and business advantages of current hardware and software).
The fulfillment offer for this mailer will be a personalized
ROI analysis or PIP. HP Telesales will be responsible for
providing customers with the customized PIP. Promotional
brochure is also suitable for use as leave-behind or
fulfillment literature to explain upgrade program. (pub
number 5091-7672E) )
o Radio Newstalk (June): Field audio tape summarizing what
deliverables to look for and how to obtain further
information.
o Why Invest in the HP 3000 White Paper (June): Discusses
reasons why classic HP 3000s with MM II should upgrade to
MPE/iX (pub number 5091-7673E)
o Commercial Systems Update (July 7): Video segment to overview
MM II upgrade opportunities and provide program rationale to
SE audience.
o Customer Audio Conference (July): Customer guest speaker,
recap of upgrade promotion, clarification of MM II
enhancement/support strategy, question and answer session.
Transact/V to Transact/iX Upgrade Promotion
===========================================
(U.S. and Canada)
Move your customers from Transact/V to Transact/iX and upgrade
their system to MPE/iX with this promotion! These customers already
know Transact/V and this promotion will encourage them to migrate
now instead of later. Also, these customers prefer an HP solution
because of:
o Single vendor solution - HP commitment to support and enhance
HP Transact
o Transact/iX improved functionality and performance at small
upgrade cost
o No need to learn new tools - minimize development and training
costs
Who is eligible
For customers who are purchasing Transact/iX (30138A) upgrade from
Transact/V, and upgrading their MPE V to MPE/iX system. Customers
must buy the Transact and hardware upgrade simultaneously to
qualify for this promotion. Purchase agreement discounts and
educational discounts are eligible. Demo/Consignment/Used or
remarketed MPE/iX systems do not qualify for the additional
discounts.
Program duration
Promotion starts June 1, 1993 and ends October 31, 1993.
Delivery requirements
Customers must accept delivery of their software and system within
6 months of their order date ( by April 30, 1994).
Program description
o 20% discount off the price of Transact/iX.
o The Transact/V and MPE V system return credit will be reduced
by 10%.
o An additional 10% discount off the purchase price of the
HP 3000 Series 9x7 or Corporate Business System via the System
Upgrade Promotion.
o This program may be combined with the Multiple Trade-in
Promotion. The Peripheral Trade-in Promotion cannot be
combined with this promotion.
All promotional discounts are taken before the customer's purchased
agreement discount is applied.
Sales tools
o A mailer (Cover letter with a telephone number 1-800-237-3990
to call for more information, testimonial fact sheet, Business
Reply Card [BRC]) will be mailed to all Transact/V customers
using MPE V systems.
o Any leads from the 800number calls and the Business Reply Card
(BRC) will be qualified by the Software Technology Telesales
(SWTT). SWTT will forward the qualified leads to the
appropriate sales office.
Series 948, 958, 949, 950, 955, 960 Upgrade Promotion
=====================================================
(Worldwide)
Series 948, 958, 949, 950, 955, and 960 customers who need a
powerful growth path can now go to a 957RX/SX, 967RX/SX, 987RX/SX,
987/150RX/SX or Corporate Business System 99x solution.
Over 2,600 HP 3000 Series 948, 958, 949, 950, 955, and 960
installed based systems are eligible for the upgrade promotion.
Increased processing performance, system reliability, and new
warranty, teamed with significant discounts and additional return
credits make this offer a strong value. In addition, all customers
will benefit from the low cost of ownership with the Series 990,
992 and 9x7 systems and many customers will see a 3 year payback.
Who is eligible
Customers who are upgrading from a Series 948, 958, 949, 950, 955
or 960 system to the Series 957RX/SX, 967RX/SX, 987RX/SX,
987/150RX/SX or Corporate Business Systems 99x. Purchase Agreement
discounts and Educational discounts are eligible.
Demo/consignment/used/ remarketed products do not qualify for the
additional discounts.
Program duration
Promotion starts June 1, 1993 and ends October 31, 1993.
Delivery requirements
Customers must be willing to accept delivery of their new system
with this promotion within 6 months of order date (no later than
April 30, 1994).
Program offer
o The standard return credit reduces cost by $20,000 - $65,000
depending upon the upgrade path.
o An additional 25% promotional return credit for all eligible
systems further reduces the cost by $5,000 - $16,250 depending
upon the upgrade path. Refer to the following promotional
return credit matrix in the Appendix for detailed information.
o An additional 10% discount is available via the System Upgrade
Promotion.
o This program may be combined with the Cognos, MM II, Transact,
Channel Partner, or Multiple Trade-in promotions. It
CANNOT be combined with the Peripheral Trade-in Promotion.
Attractive payback
Price senstive customers can benefit from the low cost of ownership
of the Series 9x7 systems. In many cases, systems can be justified
with a payback on HP hardware in three years.
Promotional return credit
Standard Promotional Total
return return return
Upgrade path credit credit credit
-----------------------------------------------------------------
Series 948, 949 to Series -$35,000 -$8,750 -$43,750
967RX,SX, 987RX,SX,
987/150RX, 987/150SX
Series 948, 949, 955 to -$60,000 -$15,000 -$75,000
CS 990, 992
Series 958 to Series -$65,000 -$16,250 -$81,250
987RX, SX
Series 958, 960 to -$65,000 -$16,250 -$81,250
CS 990, 992
Series 950 to Series -$20,000 - $5,000 -$25,000
947RX,SX, 957RX,SX,
967RX,SX, 987RX,SX,
987/150RX, 987/150SX
Series 950 to CS 990, 992 -$40,000 -$10,000 -$50,000
Series 955 to Series -$35,000 - $8,750 -$43,750
957RX,SX
Series 955 to Series -$45,000 -$11,250 -$56,250
967RX,SX, 987RX,SX,
987/150RX, 987/150SX
Series 960 to Series -$65,000 -$16,250 -$81,250
987RX,SX, 987/150RX,
987/150SX
Series 960 to Series -$50,000 -$12,500 -$62,500
967RX,SX
Sales tools
o A direct mailer will be sent to all MIS directors and above
starting in June.
o Also, a cost of ownership analysis worksheet is available in
Microsoft EXCEL version 3.0 or earlier. The worksheet is
available on the CSY Hotline, Subject: WORKSHT.
System Upgrade Promotion
========================
(Worldwide)
To incent HP 3000 customers who have Cognos software, HP's
Manufacturing software, HP Transact software, or HP 3000 Series
948, 958, 949, 950, 955 or 960 systems to upgrade by October 31,
1993, HP is offering an additional 10% discount off the purchase
price of the HP 3000 Series 9x7 or Corporate Business Systems.
Who is eligible
Customers who are participating in the Cognos promotion, MM II
Upgrade Promotion, Transact Upgrade Promotion, or HP 3000 Series
948, 958, 949, 950, 955 or 960 Upgrade Promotion. Purchase
Agreement discounts and Educational discounts are eligible.
Demo/Consignment/used or remarketed systems are not eligible for
the 10% discount.
Program duration
Promotion starts June 1, 1993 and will end October 31, 1993.
Delivery requirements
Customers must be willing to accept delivery of their new system
with this promotion within 6 months of order date (no later than
April 30, 1994).
Program description
o Customers must take advantage of one or more of the following
promotions:
Cognos Upgrade Promotion (see page 12)
MM II Upgrade Promotion (see page 13
Transact Upgrade Promotion (see page 16)
HP 3000 Series 948, 958, 949, 950, 955, 960 Upgrade
Promotion (See page 17)
o Customers can combine the above promotions with an additional
10% discount off the purchase price of the HP 3000 Series 9x7
or Corporate Business System, as well as 10% off the
A1883A/A1884A rack cabinet and all menu items EXCLUDING 1st
year support (0S1, 0S2, 0S3...) when purchased with the
system.
o Customers must be upgrading their existing HP 3000 system(s)
to qualify for the additional discounts via an HP 3000 return
credit product number (ie 32552AN). The upgrade must be a box
swap. The promotion does not cover field upgrades.
o An additional 15% discount is available on the following
selected HP software when purchased as an add-on.
System software
--------------------------------------------------------------
36375A AutoRestart/iX
30319A TurboSTORE/iX
36387A TurboSTORE/iX with Online
36388A TurboSTORE/iX with Optical
36397A TurboSTORE/iX with Online and Optical
36378A SPU SwitchOver/iX
30349A Mirrored Disk/iX
36936A OpenView Console*
Networking software
--------------------------------------------------------------
32020A NetWare for HP 3000
36923A ThinLAN/iX Link
J2167A Token Ring/iX Link
36920A NS 3000/iX
36957A FTP/iX
J2080A Telnet Access Board
30291A SNA Link/iX
30292A SNA NRJE/iX
30293A SNA IBM/iX
30294 HP-IBM LU6.2/PU2.1
36971A OTS 3000/iX
36922A FTAM/iX
36939A X.25/iX System Access
J2079A X.25 board for DTC72MX
* This is HP 3000 SPU only, PC bundle 32054D should also be
ordered and is not discountable.
o This promotion can be combined with the Multiple Trade-in
Promotion (See page 22 or Order Processing Documentation
number 4.8). It CAN NOT be combined with the Peripheral
Trade-in Promotion.
o All promotional discounts are taken before before the
customer's Purchase Agreement discount is applied.
Sales tools
The sales tools for this promotion will be addressed by the Cognos
promotion, MM II Upgrade Promotion, Transact Upgrade Promotion or
HP 3000 Series 948, 958, 949, 950, 955, or 960 Upgrade Promotion.
See individual promotions for a description of the sales tools.
Channel Partner Upgrade Promotion
=================================
(U.S. only)
CSY is actively working with our Channel Partners to create
attractive installed base programs The following Channel Partners
have qualified for this promotion and are listed below with their
HP Channel Partner representative. If your end user customer has
any applications from these Channel Partners, turn the lead over to
your the HP Channel Partner representative or call the HP Channel
Partner representatives to get Channel Partner Promotional
information.
Channel partner Channel Partner rep Telnet number
-----------------------------------------------------------------
ASK John Kemper T-694-3605
Abacus Andy Vanagunas T-357-2443
Delta Management Keith Sherman T-439-5458
ICCS Ken Stone T-478-6279
IMS Que Foor T-694-3370
Computrac Jim Shaw T-830-8954
Smith Gardner Ron Kessinger T-938-2209
MTI Bill Beck T-649-5784
INLEX Jim Williams T-694-3529
Speedware David Harriman T-971-6825
Infoworld Jack Calire T-243-0455
MCC Ray Bitterman T-567-8564
BSA Len Giacose T-599-5284
Multiview John Spindler T-221-5003
Jobscope Dave Pansen T-559-7426
Spectrum Judi Hirsch T-221-5105
Data Base Systems Len Giacose T-599-5284
CFMC Jim Pinsky T-694-3553
If you have additional Channel Partners (VARs or ISVs only) that
you would like to include in this program, FAX the following
Business Plan information to (408)/TN-447-0557. This Business Plan
will need to be submitted no later than June 30, 1993 to qualify
for this promotion. This will give the Channel Partners four to
five months to close business by October 31, 1993.
Business Plan requirements
o Current installed base profile by system type
o FY'92 upgrade history
o Number of systems to be sold under this upgrade promotion in
FY'93
o Promotional communication plan including initial contact and
on-going communication
o Software incentive promotion plan. These incentives could
include such offers as software discounts, migration
assistance, support discounts and discounts on additional
software modules.
Sales tools
An updated list of all eligible Channel Partners and their
HP Channel Partner representative is available from the CSY
Hotline, subject: VABUPG.
Series 980 Upgrade Incentive
============================
(Worldwide)
Effective June 1, return credits for the Series 980 systems toward
the purchase of the HP 3000 Corporate Business System have
decreased to the values listed below. However, customers placing
orders for Series 980 to Corporate Business System upgrades by
July 31, with delivery acceptance of October 31 or sooner, are
eligible for increased return credit dollars for the Series 980
system as shown below.
June 1,, 1993 Promotion Return credit
New Series 980 with promotion
return credits
-----------------------------------------------------------------
Series 980/100 -$100K + -$50K = -$150K
Series 980/200 -$170K + -$50K = -$220K
Series 980/300 -$240K + -$50K = -$290K
Series 980/400 -$310K + -$50K = -$360K
Who is eligible?
All customers who purchase a Corporate Business System between
June 1 and July 31, 1993, and accept delivery on or before
October 31, 1993.
Program duration
Promotion starts June 1, 1993 and ends July 31, 1993.
Delivery requirements
Customers must be willing to accept delivery of their new Corporate
Business System on or before October 31, 1993.
Program description
$50K additional return credit toward the HP 3000 Corporate Business
System when upgrading from an HP 3000 Series 980. This program
CANNOT be combined with the System Upgrade Promotion.
Terminals Promotion
===================
(Worldwide)
CSY is offering a special promotional 20% discount on all 700/96
and 700/96ES display terminals, whether purchased standalone, or as
part of an HP 3000 system menu. This promotion is enhanced by the
additional 19% discount available with the purchase of Series 9x7
systems.
Take advantage of these competitive prices to attract new
customers, and to provide repeat customers with a great opportunity
to add new applications and more users to their growing systems.
Program description
This special promotional discount is $180 on each terminal (20% of
list price). Standard purchase agreement discounts still apply.
Eligible products
The promotion applies to the following products:
Product number Description
-----------------------------------------------------------------
C1064A 700/96 display terminal - amber phosphor
C1064G 700/96 display terminal - green phosphor
C1064W 700/96 display terminal - soft white phosphor
C1084W 700/96ES display terminal - soft white phosphor
The promotional discount is offered on all orders of these
products, whether standalone, or included in an HP 3000 system menu
(new system or upgrade).
Program duration
The promotional discount applies to purchases between June 1, 1993,
and December 31, 1993.
Delivery requirement
Standard six months from placement of order.
Additional discounts for Series 9x7 customers
Additional discounts are offered to customers who purchase a 700/96
or 700/96ES display terminal as part of the Series 9x7 system
menus.
Example
Order of a 700/96 terminal in a Series 9x7 menu (where customer's
VEU standard purchase agreement discount is 16%).
List price $895
Series 9x7 menu discount (19%) -170
promotional discount -180
-------
Adjusted price $545
standard purchase agreement discount (16%) -87
-------
Net price $458
On-going worldwide programs
===========================
Performance Guarantee
---------------------
The CSY Performance Guarantee program has been very successful.
Many sales reps have used it to remove inhibitors and close deals,
and no customers have ever come back dissatisfied with the
performance of their new system.
Who is eligible
Any HP 3000 customer upgrading to a HP 3000 Series 9x7 or Corporate
Business System.
Program description
o CSY will guarantee a minimum performance improvement of 75% of
the Native Mode performance. A Native Mode performance chart
is included in the Appendix.
o If the customer does not achieve this performance level and HP
can not fix the problem, CSY will upgrade the customer to the
next processor for free.
o A pre-upgrade worksheet must be submitted for each performance
guarantee by an HP systems engineer and submitted to CSY
support before the upgrade is installed.
o A complete description of the program is available on the CSY
Hotline, Subject: GUARAN.
Peripheral Trade-in Program
---------------------------
Customers who are upgrading from existing MPE V and MPE/iX systems
to the HP 3000 Series 9x7 and wish to trade-in their peripherals to
the integrated peripherals available with the new system, can do so
and receive up to 5% discount off the list price of the HP 3000
Series 9x7 user base license.
Who is eligible
HP 3000 customers upgrading to an HP 3000 Series 9x7 system.
Program description
The total peripheral trade-in credits can not exceed 5% of the list
price of the HP 3000 Series 9x7 user base license (i.e. A2397A
option UCN, HP 3000 Series 967RX/SX SPU with MPE/iX FOS, IMAGE/SQL
and ALLBASE/SQL, 160 user license).
Sales tools
See order processing documentation 4-23 for details or the CSY
Hotline, busject: PERIPH.
Multiple Trade-In Program
-------------------------
With the increased performance of the HP 3000 Precision
Architecture products, some customers find that they can replace
multiple existing systems with one of the newer PA-RISC systems.
This program provides a cost effective upgrade path for those
customers and can be used to help close upgrade business.
Who is eligible
Customers who are box upgrading to an HP 3000 Series 947, 957, 967,
987, 987/150, CS 990, or CS 992 system.
Expiration
This is an ongoing program with no expiration date. The program is
modified periodically to reflect the introduction of new systems
and changes in return credits.
Program description
Customers may trade in more than one MPE V or 900 Series system
when box upgrading to an HP 3000 Series 947, 957, 967, 987,
987/150, CS 990, or CS 992 system.
Systems traded in Return credit Return credit for
for first system each additional
returned system returned
-----------------------------------------------------------------
MPE V systems 100% of standard 100% of standard
return credit return credit
MPE/iX systems 100% of standard 40% of standard
return credit return credit
Total combined return credits cannot exceed 30% of the list price
of the Series 947, 957, 967, 977, or 987 system being purchased or
50% of the list price of the Corporate Business System 990 or 992
being purchased.
This program may be used in conjunction the Cognos Upgrade
Promotion, MM II Upgrade Promotion, Transact Promotion, Channel
Partner Promotion, or the Series 948, 958, 949, 950, 955, 960
Upgrade Promotion.
Program requirements
It is important to ensure that the new system being purchased will
provide adequate performance for your customer. Due to application
dependencies and the numerous consolidation options possible, CSY
cannot guarantee performance in system consolidation situations.
You and your SE are responsible for ensuring your customer's
satisfaction with the performance of their new system. Refer to
the HP 3000 Performance Matrices in the Appendix for relative
performance information.
Technical information in this document is subject to change without notice.
(C) Copyright Hewlett-Packard Company 1993
All Rights Reserved. Reproduction, adaptation, or translation without prior
written permission is prohibited except as allowed under the copyright laws.
Printed in USA GD0693
5091-7532E